Market Testing Consultancy
UpEnergy specializes in market validation of a variety of durable consumer products in Uganda. We use our network of direct sales agents and partner distributors to test market acceptance of a wide range of products.
- In-house product testing of quality, usability, durability and assembly time (where appropriate).
- In-field testing conducted through our direct sales team, SmartHome and our in-country distribution partners includes
- Price testing through second price auctions and controlled testing groups.
- Usability and consumer appeal testing through product demonstrations, test sales and customer satisfaction surveys.
Since October 2011 we have partnered with suppliers to conduct market testing on the below products.:
- Burn Design Lab’s Jiko Poa
- Enivrofit’s G3300, M5000, CH5200, CH2200
- EZY Life’s EZY Stove
- Greenway Grameen Infra’s Greenway Smart Stove
- Biolite’s HomeStove
- Burn Manufacturing’s Jikokoa
- EcoZoom’s Dura Stove